Features

Every surface, in detail

What follows is the actual application. Screenshots use sample data from a demonstration account, not a real customer's records.


Composer

One editor for all six platforms. Choose the channels, write the caption, attach video or stills, and set a publish time per channel rather than one time for everything.

  • Per-channel format selection: Reel, Short, image, carousel, local post
  • The connected account you are publishing as is shown before you send
  • Privacy level is chosen and confirmed by the person publishing
  • Media uploads, or a direct link when the platform supports pulling it
  • Links to your own site are tagged automatically so traffic is attributable
app.buildxflow.com/compose
BuildXFlow composer with three channels selected.

app.buildxflow.com/calendar
Monthly content calendar with colour-coded posts.

Content calendar

A real month grid rather than a list. Every scheduled post sits on its day, coloured by platform, with drafts faded. Click a post to approve it, queue it, unschedule it or send it back to draft.

  • Month, week, day and list views
  • Filter by platform and by status
  • Unscheduled drafts listed below the grid so nothing gets lost

Approval workflow

Content moves draft, approved, queued, published. Approval is a deliberate act by a named person and it is recorded with a timestamp, so there is never a question about who cleared something.

  • Approve in the app, or from a one-click link in an email alert
  • An approved post can be sent back to draft without being deleted
  • Sensitive actions are restricted to owners and admins
app.buildxflow.com/ready
Ready to Post queue of approved content.

app.buildxflow.com/reports
Weekly per-platform report cards with week over week deltas.

Weekly reporting

One card per platform, each with the numbers that matter for that platform and the movement since last week. Each channel has a named owner, and the whole set exports to a single PDF for the weekly meeting.

  • Followers, reach, impressions, interactions, posts, week over week
  • One-click pulls from the platforms that expose the data
  • A written summary per platform, so the numbers arrive with context

Best time to post

Computed from your own published history, per platform and per weekday, with a confidence rating and the number of posts it is based on. If there is not enough data to be sure, it says so instead of guessing.

  • Top slot per weekday plus the runners up
  • Confidence stated, with the sample size behind it
  • Times shown in your own timezone
app.buildxflow.com/post-times
Best times to post per weekday with strength percentages.

app.buildxflow.com/accounts
Connected accounts page showing six platforms.

Connected accounts

Each platform is connected once through its official OAuth flow. You can see at a glance what is connected, who connected it, and disconnect any of them. Disconnecting is restricted to owners and admins.

  • Official OAuth for every platform, no password sharing
  • Tokens are stored server side and refreshed automatically
  • Disconnect at any time, which revokes the app's access

Also included

Retention analysis

Hold rate and completion per video, so a clip that was watched can be told apart from a clip that was merely served. Top performers can be dropped straight back into the composer.

Team roles

Owner, admin and member. Everyday work is open to the team; publishing live, disconnecting a platform, deleting content and managing people are restricted.

Lead and pipeline tracking

Record where enquiries came from and follow them through to booked calls and signed work, so ad spend can be judged against real outcomes.

Website and search data

Google Analytics and Search Console alongside the social numbers, so a spike in posting can be lined up against a spike in traffic.

Content studio

Assisted drafting for hooks and captions, plus a curated hashtag library for the construction and ADU trade.

Event and open-house tracking

Log attendance and lead source per weekend, so you can see which channel actually filled the driveway.

Want a look inside?

Request access and tell us about your company. We will set up an account and walk you through it.

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